While Online Travel Agencies like Booking.com and Agoda provide critical global visibility, paying 15% to 22% in commissions on every booking significantly cuts into hotel profit margins.
The Billboard Effect
Over 50% of travelers discover a property on an OTA and subsequently visit the hotel’s official website to look for better rates, package deals, or exclusive amenities like complimentary airport pickup or breakfast.
Optimizing Your Direct Booking Engine
A friction-free booking engine on your website that confirms rooms in 3 clicks with instant mobile payment transforms casual website visitors into confirmed, commission-free reservations.